Casino: An Overview

The casino industry is a competitive one. Uniqueness has become a hard thing to find in Las Vegas and beyond, and as more casinos have opened outside of Nevada, the need for marketing that sets your casino apart is more important than ever.

From the start, casino branding has been driven by emotion and aimed at creating a “wow” experience for guests. Whether it is the excitement of winning big at the tables or the thrill of taking in the sights, sounds and smells of your casino, people are looking for something that gives them that feeling.

Casino: A Brief History

The word casino has its roots in Italy, and it once denoted a small clubhouse for social occasions. Over time, it evolved to encompass various types of gambling establishments. Today, casinos include a wide range of games, entertainment, dining and meeting facilities.

Casinos are staffed by people trained to monitor patrons and prevent cheating and fraud. Elaborate surveillance systems offer a high-tech “eye-in-the-sky” that can be monitored by security workers who adjust the cameras to focus on suspicious patrons. Dealers keep close watch on their own game and can quickly spot blatant tactics such as palming or marking cards or dice. Table managers and pit bosses have a broader view of the tables and can also look out for betting patterns that might indicate cheating.

Comps are free goods and services that casinos give to their best players, such as hotel rooms, meals, show tickets and even limo service and airline tickets. These can be a great way to attract new customers and reward loyal ones.