Casino is a place where champagne glasses clink and locals and tourists mingle, creating an intoxicating atmosphere that makes people want to try their luck. The smell of food wafting through the air, the dazzling lights and the sound of slot machines all combine to create a manufactured blissful experience that keeps people coming back for more.

In addition to gaming facilities, casinos are also attached to high-end restaurants and bars and often feature performance venues where pop, rock and jazz artists come to perform for patrons. Some casinos are even experimenting with virtual reality gambling, where players can interact with a live dealer through video streaming.

Another way casinos keep patrons coming back is by comping them – giving them free goods and services based on the amount of money they spend. For example, big spenders who play slot machines can receive complimentary hotel rooms, meals, tickets to shows and even limo service and airline tickets. This type of marketing is called gamification, which uses psychology to motivate and reward customer behavior.

Many casino experiences are purely emotional, which means that you must double down on what makes your casino special to drive repeat business. For example, you can encourage guests to share their positive experiences on social media by offering a photo booth. You can also post photos of lucky winners on your website and in promotional materials.

Understanding the emotions behind your casino’s appeal will help you improve your marketing efforts. For example, you can use Cvent’s Competitive Ads to target event planners who are searching for casinos in sister markets or similar areas. This will give you major exposure during the time when event planners have the highest intent to follow through on their searches.