There’s something about the energy of a casino that can be intoxicating. From champagne glasses clinking and tourists and locals mingling to the sound of coins rattling in slots, there’s just something about it that makes you feel like you’re stepping into another world. And though there may be some tutting when things don’t go people’s way, most can agree that they’re having a good time!

Whether they’re trying to win a jackpot or just hoping to beat the odds, most people come to casinos because they want to have fun. And though many casinos add a lot of luxuries to help them attract players, at the end of the day it’s all about the gambling.

Gambling is a highly emotional activity. People gamble for the rush of winning and losing, the suspense of waiting for the next card or spin, and the sense of community that comes from playing with other people. Getting these emotions right can be a huge competitive advantage for casinos.

But the casino industry is much more than just the gaming floor. They also often offer luxurious hotels, cutting-edge technology, event and group business facilities, and delicious restaurants. To attract these clients, they need to focus their marketing on promoting all of these different aspects of the business to ensure it’s reaching all audiences. One way to do this is by using Cvent’s Competitive Market Ads, which give casinos prominent exposure to planners who are searching in their area or sister markets. This can help them earn group business that they might otherwise be missing out on.