Casinos are a highly competitive business that makes money by encouraging players to gamble. But a successful casino must also make the gambling experience fun and enjoyable, and work to give players a good feeling that encourages them to return for more games. This is a very challenging thing to do, however, because casinos compete not just with each other but with non-gambling resorts, on-line gaming, private gambling and an illegal industry that’s much larger than the legal one.
Martin Scorsese’s Casino is a classic depiction of Las Vegas, laying bare its roots in organized crime and showing its modern, glamorous side of opulence, neon signs, and partying. The cast, led by Robert De Niro as the mob boss and Sharon Stone as his girlfriend, is fantastic, but it’s Joe Pesci who steals the show with his imposing presence as Santoro.
Casinos aren’t just for gambling; they also offer entertainment value in the form of live shows, dining and nightlife. Casinos must ensure that they promote their events and group business to potential customers in order to grow their customer base. They can do this through targeted search and competitive marketplace ads that give them prominent exposure to event planners searching for solutions in their area, or in sister markets. They can also use Cvent’s Dedicated Sales Support team to help them target these buyers. This will be a cost effective way to drive incremental revenue. Dedicated support is available 24/7 and can be reached via email, telephone or live chat.