After the success of Goodfellas and Raging Bull, Universal was eager to sign up another mob movie with De Niro and Pesci in the lead roles. Casino delivered the goods, shedding light on a fading Mafia empire and showing how huge gambling corporations replaced them. But the movie also explores the psyche of its two main characters, and reveals how casinos use noise, lighting, and physical design to trick people into spending their money.

The film has some of the most genuinely shocking scenes in Scorsese’s career, and it’s not just for shock value. These scenes ring true to what happens in real casinos, with torture, car bombings, and the murder of Joe Pesci’s character all depicted accurately. But despite the violence, the story remains compelling. This is largely thanks to the acting, especially that of De Niro, who plays Ace as a principled, old-school operator that still sees himself as a dashing underworld hero.

In addition to promoting responsible gambling, casinos need to focus on broader marketing strategies that will keep customers coming back. These can include things like elevated food and entertainment options, online components for floor games, and increased mobile marketing. In addition, a fast and reliable customer support system will help improve user satisfaction and build trust in the brand. Lastly, casinos should focus on event and group business so they can attract visitors who would not otherwise be interested in the gaming experience. These people are often a great source of revenue for the casino.