Casino – it’s a term that conjures up images of seedy backroom gambling parlors where people who are otherwise rational spend their hard-earned money on the roll of a dice or the spin of a wheel. But underneath the flashing lights and free cocktails, casinos are designed to slowly bleed their patrons of cash. Mathematically inclined minds have long tried to turn the tables by leveraging their understanding of probability and game theory to exploit the house’s rigged system. But they’re up against an incredibly well-oiled machine that is designed to make the most of a human brain’s natural weaknesses.
It’s a machine that relies on the sunk cost fallacy—the idea that we keep betting because we already invested so much time and money in a bet, no matter how much we lose. It also leverages the desire to feel good about ourselves, which is why casinos encourage heavy drinking and offer rewards programs that allow patrons to earn points on every dollar they play even if they lose it all—then cash in those points for free food or drinks.
In addition to their gaming offerings, many casinos are the ideal venue for events and group business. Cvent’s Competitive Ads give you prominent exposure to event planners searching for venues in your area or in sister markets and can help you attract large groups to your property. By showcasing your events and group business offerings in a search ad, you can attract the right kind of traffic to your property—and the kind of audience that will help you grow revenue.