Imagine you’re in a twinkly, noisy casino, eating a free buffet and gambling away your money with the hopes of hitting the jackpot and retiring on a private island. That’s the dream portrayed in many movies and television shows, but it’s not how casinos really work. The truth is that the house always wins—and casinos have carefully designed their facilities and enticing games to keep you gambling as long as possible.
The house edge in a game is calculated mathematically and helps ensure that the casino won’t lose money to gamblers. This advantage varies by game and is part of the reason why it’s difficult to beat the house. In games with a skill element, such as blackjack or video poker, the house edge can be minimized through basic strategy. But in games where players are competing against each other, such as poker, the house earns money via a commission known as the rake.
There are a few factors that influence gambling behavior, including demographics. But it’s important to remember that demographic data isn’t enough on its own. It’s also important to understand the specific goals and motivations of different audience segments, and to offer them unique and relevant experiences.
For example, Millennial and Gen Z audiences may be more interested in entertainment and non-gaming amenities than Boomers and Gen Xers. That means providing elevated food and entertainment options, implementing online components to floor games, and developing mobile marketing campaigns to reach these audiences. Additionally, a focus on events and group business can be helpful for casino marketers. Cvent’s Competitive Ads for hotels and destinations can help you gain prominent exposure to event planners in your target markets, and at the moments when they’re most likely to act.